Ipsos is a global user insight and strategy consulting company. It was founded in Paris, France in 1975 and listed on the Paris Stock Exchange in 1999. Currently, it has offices in 90 markets around the world. Founded in 2000, Ipsos China has a highly professional and mature international methodology and model, as well as a fast iterative localization technology platform and landing plan; It has offices in 8 cities including Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuhan, Hong Kong and Taipei. We respect hard work, adhere to integrity, transfer trust, and always maintain curiosity, insight and agility, which has won great praise from customers and the market. Ipsos focuses on strategic consulting, business consulting, qualitative research, market strategy and consumer understanding, social media information analysis, innovation research, brand health tracking, customer experience management, enterprise and opinion leader reputation, user experience, creative evaluation, quality management, mystery customers, data collection, new car diagnosis, medical health and other fields. The service scope covers many industries such as FMCG, mother and baby, finance, automobile, communication, medical and health care, real estate, pan entertainment, Internet and new technology, education and tourism. Ipso has continuously improved its professional ability in the field of market research. At the same time, based on the rapidly changing market environment, ipso has comprehensively carried out subversive innovation in four aspects: data acquisition, insight provision, data platform and consulting, and established a closed loop of "data insight action". In addition to providing insight, we will strive to create customer experience Optimization and precision marketing services guided by insight to become a technology driven marketing service provider.